PRODUCTS
PRICING
ABOUT US
LEARN

Joel Olson

Joel Olson Mortgage Team – SEO & GEO Revamp Questionnaire

Deploy.Mortgage

SEO & GEO Revamp Questionnaire

Your answers will shape how your new site is structured for search engines and AI tools. There are no wrong answers — just be as specific as you can.

Joel Olson Mortgage Team

Joel Olson Mortgage Team

joelolson.ca · SEO & GEO Website Revamp Discovery Form

Geography & Location Targeting

Your current site mentions Kamloops as your home base, but you serve clients across BC. Which cities or regions are your top priorities for new client growth? Be as specific as possible — e.g. "Kamloops is primary, but I want to grow in Merritt, Ashcroft, and Barriere." These become the foundation of your location pages.

Beyond Kamloops, which regions do you currently get the most clients from? e.g. Thompson-Okanagan, Shuswap, Fraser Valley, Kootenays, Northern BC

Are there any areas you specifically do NOT want to target — or areas where you're at capacity?

How do you prefer clients in other regions to work with you?

100% remote — phone & email is fine Video calls preferred for out-of-area I visit key areas periodically I have referral partners in some regions

Service Priorities & Specialties

Your current site has 14 service pages. Which 3–5 services bring you the most clients or revenue, and should be positioned most prominently? e.g. "Purchases and refinances are my bread and butter, but self-employed is where I want to grow."

Are there any services you want to grow into that you're not currently known for?

Which of the following client types do you work with most? (Check all that apply)

First-time home buyers Move-up / next home buyers Refinance & equity takeout Renewals Self-employed borrowers Investment property buyers Clients with credit challenges New to Canada Divorce / separation Older Canadians Private lending clients Construction financing

Your Unique Value & Voice

You've been brokering since 2008. What do you want clients to know about working with you that your current website doesn't say clearly enough? This is key for GEO — AI tools pull from direct, confident statements about who you are and what you do.

What do clients most commonly say about you in reviews or referrals? What words come up again and again? e.g. "responsive," "explains things clearly," "got us a rate we didn't think we'd qualify for"

What's the one thing that sets you apart from other BC mortgage brokers you compete with?

Content & Authority Building

Your site already has a solid articles section. Which topics do you want to be known as an authority on? e.g. "First-time buyers in Kamloops," "self-employed mortgage qualifying," "BC rural property financing"

Are there questions your clients ask repeatedly that you'd like to answer more thoroughly on the site?

How often are you willing to contribute new content (articles, local market updates, etc.)?

Weekly Bi-weekly Monthly I prefer Deploy.Mortgage to handle it

GEO — How AI Finds & Recommends You

If someone asked ChatGPT or Google AI "Who is the best mortgage broker in Kamloops?", what would you want them to say about you? Don't be modest — describe the ideal answer. This helps us write the kind of clear, structured content that AI tools pull from.

Beyond Kamloops, which other cities would you like to be findable for in AI-generated answers? e.g. "Mortgage broker in Merritt," "Mortgage broker in Salmon Arm," etc.

Do you have a Google Business Profile set up for Kamloops?

Yes, active and verified Yes but I rarely update it Not sure No

Approximately how many Google reviews do you have, and what is your current rating? Reviews are a major signal for both Google and AI recommendations.

Current Site & What to Keep or Change

What do you like most about your current site at joelolson.ca? What should we preserve or build on?

What frustrates you most about your current site — things that aren't working, feel outdated, or don't reflect who you are today?

Your current site is under the Indi Mortgage brand. How prominently do you want Indi featured on the new site?

Prominently — adds credibility Subtly — footer or about page only Joel Olson brand first, Indi secondary Let's discuss

Are there any competitor sites in BC that rank well or that you admire? Share URLs or names if you have them.

Design & Tone

Your current site has a clean, professional feel. Do you want to evolve the look or start fresh?

Evolve and modernize Start completely fresh Keep the feel, update the content Open to your recommendation

What tone should the new site copy feel like?

Warm & approachable Professional & authoritative Straightforward & no-nonsense Educational & informative Friendly & conversational Bold & confident

Anything Else

Is there anything important about your business, your clients, or your goals that we haven't asked about? Anything you want to make sure we get right?

Deploy.Mortgage · Confidential deploy.mortgage

hello@deploy.online | +1-778-743-9070

Making marketing dreams come true from our home offices in the Comox Valley and Kelowna BC. Canada.

Exclusively working with Canadian Mortgage Professionals.

© 2026

All Rights Reserved | Deploy.Online (Formerly KiltedMedia)

Share by: