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Luisa and Candice

Luisa & Candice Mortgages – Website Revamp Questionnaire

Deploy.Mortgage

Website Revamp Questionnaire

Your answers help us build a site that truly reflects who you are, what you do best, and where you want to grow. Please be as specific as you can.

Luisa & Candice Mortgages

Luisa & Candice Mortgages

luisahough.com · Xeva Mortgage · Website Revamp Discovery Form

Luisa — Bio & Profile

Your current bio is detailed and impressive — but how would you describe yourself in 2–3 sentences the way you'd introduce yourself at a networking event? This becomes the short version of your bio that appears at the top of your profile — punchy, warm, and human.

Is there anything about your background, personality, or approach that you feel your current bio undersells or leaves out entirely?

Which of your awards and recognitions are you most proud of and want most prominently featured? e.g. Broker of the Year 2021, Women of Influence 2018 & 2020, Top 75 Nationally

Candice — Bio & Profile

How would Candice introduce herself in 2–3 sentences — in her own words? Her current bio is professional but formal. What's the more personal version?

What does Candice bring to the team that complements Luisa? What's her superpower? e.g. "Candice's banking background means she understands the full financial picture, not just the mortgage."

Any awards, recognitions, or milestones for Candice you'd like highlighted?

Location Targeting

Your office is in Surrey (Croydon Drive) and you serve the Fraser Valley. Which specific cities and communities should the new site rank for? List every location you want to appear in search results for — be specific. e.g. "Surrey, Langley, Abbotsford, Chilliwack, White Rock, Delta, Cloverdale, Aldergrove"

Do you serve clients anywhere outside the Fraser Valley — Metro Vancouver, the Interior, or other provinces?

Services to Rank For

Your current site highlights Home Purchase, Renewal/Refinance, and Repeat/New Clients. Which 3 services should the new site push hardest for SEO — the ones that bring you the best clients or that you most want to grow? Rank them if you can. e.g. "1. Purchases, 2. Refinances, 3. Investment Properties"

Which of the following do you actively work with? (Check all that apply)

First-time home buyers Move-up buyers Refinance & equity takeout Renewals Self-employed borrowers Investment properties Reverse mortgages / 55+ HELOC Alternative / private lending New to Canada Vacation & rental properties Divorce / separation

Specialty Services

Your lifestyle55+ site (lifestylebyluisa.ca) focuses on reverse mortgages and retirement financing. How do you want that integrated into the main site — or kept separate?

Keep it completely separate Link to it from the main site Add a 55+ section to the main site Merge them into one site

Are there any other niche or specialty services you want the new site to rank for that aren't clearly featured right now? e.g. strata / condo financing, presales, commercial, construction loans, high-net-worth clients

What Sets You Apart

Between the two of you, you have 40+ combined years of experience, multiple national awards, and a charitable giving program. What are the top 3 reasons a Fraser Valley client should choose Luisa & Candice over any other team? Be direct — these become the core trust signals on the homepage and the lines AI tools will repeat when recommending you.

What do clients most consistently say about working with you — the words that come up in reviews, referrals, and thank-you notes?

Your charitable work — 100 Brokers Who Care, Women of Options, BC Children's Hospital, Habitat for Humanity, Pay it Forward — is clearly a big part of who you are. How prominently do you want this featured on the new site?

Very prominently — it's part of our brand A dedicated section or page Mentioned but not the focus Footer mention only

Branding & Design Direction

You've asked to keep the existing branding. Are there any specific colours, fonts, logos, or visual elements that must be preserved exactly as-is? If you have brand guidelines or a style guide, let us know and we can request it separately.

Is there anything about the current site's look or feel that you want to improve or update, even while keeping the overall brand?

What tone should the new site copy feel like?

Warm & personal Professional & polished Confident & authoritative Educational & informative Friendly & approachable Community-focused

Anything Else

Is there anything important about your business, your clients, or your goals that we haven't asked about? Anything you want to make sure we get right on the new site?

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