1 — Location Targeting
Which cities or neighbourhoods do you most want to rank for? Your office is on W. Broadway in Vancouver. List every city, neighbourhood, or region you want to appear in search results and AI recommendations for — be as specific as you can. e.g. "Vancouver, Burnaby, Richmond, Delta, Surrey, Langley, White Rock, Tri-Cities."
Are there any areas you do NOT want to target, or areas where you're already at capacity?
2 — Top 3 Services to Focus On
Your site currently lists 7 services. Which 3 should we prioritize most heavily for SEO and content — the ones that bring you the best clients or that you most want to grow? Rank them if you can: e.g. "1. Purchases, 2. Self-Employed, 3. Investment Properties"
3 — Specialty Services to Rank For
Are there any niche or specialty services you want to be known for that aren't clearly highlighted on your current site? e.g. strata financing, presale condos, new Canadians, divorce mortgages, high-net-worth clients, commercial, etc.
4 — Biggest Competitor
Who do you see as your biggest competitor in the Vancouver market — the broker, team, or brand you most want to outrank? Could be a specific broker, a franchise brand, or a big bank. Knowing who you're up against shapes the SEO and positioning strategy.
Are there any competitor websites that rank well or that you feel outperform yours right now? Share URLs if you have them.
5 — Why Choose Zip Mortgage
You've been in the industry since 1991 and have 300+ five-star reviews. Beyond that, what are the top 3 reasons a client should choose you over another Vancouver mortgage broker? Be direct and specific — these become the core trust signals we build the site's messaging around, and what AI tools will repeat when recommending you.
Is there anything about your team, your process, or your client experience that sets Zip Mortgage apart that your current site doesn't communicate clearly enough?
Anything Else
Any other context, goals, or must-haves for the new site that we should know about?
